So you are an accounting firm looking for new clients and do not know how to? Well, you are in the right place.
First of all, let us get one thing clear, marketing is not restricted to businesses only. Even accounting firms can apply all the sales trade tools to dominate their niche. This starts with marketing. Yes! Of course, you are a CPA firm and might not have the experience when it comes to marketing and advertising. But even so, this should be your priority to attract new clients. After all, how else do they know you can cater to their accounting needs?
Seeing these are two fields that intertwine, we provide the below tips to aid your marketing strategies:
• Know your competitive edge
When a client is seeking accounting services, they will have quite a list of suitable firms. At this point, any of them stand a chance. However, you want to be the one that gets picked. It is therefore important to get the odds in your favor by stating what makes the firm unique. Whether it’s offering consultancy services to small businesses or doing taxes, help the prospect client settle for you by building confidence that they can count on your firm in the chosen accounting field
• Chase the right client
In the crowded market, firms cannot afford to waste their resources. Consequently, before moving forward with the set marketing plans, it is essential to define the kind of client you are looking for. Never leave it open. Otherwise, half the clients you get will be the wrong one. So, be straightforward and specify the industries you want to work with. Be it medical practices or individuals with financial planning issues, it helps to go after the right client.
• Join in on the modern marketing
Social media, websites, and blogs are your way to closing new clients. On social media platforms, your firm can easily build strong relationships with potential and existing clients. Answering their queries, posting useful pointers etc. will help them warm up to the firm.
In addition, CPA firms need to rank high on search engines. Nowadays, the search engines guide clients in finding the firms they need. For that reason, hire web designers who can optimize your site. Also, be consistent with constructive blog posts.
• Build your professional profile
The results of the services offered speak for themselves. This should be your selling point. Articles documenting the firm’s achievements and interests inform the client of your abilities. For new firms, this can be difficult. Instead, create a strong perception of the things you can accomplish. The clients are not ready to pay for poor quality services. They want value for their money and this is how to go about it.
• Keep in touch
As you carry on with the daily activities, never forget the importance of networking. Meeting new people aids with the client hunt as they can refer others to your firm. Building your network is a guarantee that your accounting firm will grow especially if you maintain the best of services.
Basically, accounting firms still need to market their practice and the above tips are a start. Apart from that, do not forget to diversify in order to reduce the risks. So why not try the above methods.