Marketing is one of the biggest challenges in the accounting business. Certified public accountants will attest that running a successful accounting firm is majorly hindered by difficulties in marketing the service. In the past, a number of accounting regulatory bodies did not allow marketing for the profession. However, after consideration, accountants were allowed to advertise their services. They were, however, require to advertise their services in a way that don’t undermine the services of another professional account. This means, if an accountant is found guilty of undermining or dining the work of another accountant in the line of marketing, such a person invites professional punishment which may include cancellation of a practicing certificate. How does one go about in the marketing of accountants?
1. Create good connections
In the accounting business, your network is your net worth. There is no limit to the number of clients you can get through the network. You need t to create a very deep network of both friends and other professional firms. Turn your friends into clients. Change that normal friendship into a working relationship. When you are in a meeting with friends and family, be sure to introduce yourself as a Certified Account. In addition boost of the vast experience, you have in the industry. Remember to always keep in touch with other professionals. Don’t see them as potential competitors rather than people who can help you grow. Be sure to attend any conference organized by professional bodies. It can be an easy way to meet clients.
2. Volunteer to get your work known
It is not always about making money. Don’t see every day as a day to make additional income. See every day as a chance to meet new people and client. The best way to get to meet people in the professional world is through volunteering. In community work, be sure to be the first to offer a hand in the audit committee. In your church, request for the chance to lead the audit and oversite committee of projects. It does not matter how small the project could be. Just focus on meeting people. Whenever you are in such committees, always make sure to have a card with you. Sooner or later when the community will be working on a bigger project, they will surely remember your volunteer work and hire you. It does not cost you so much.
3. Create yourself a profile
You are an accountant. You have to be seen as one. How can people recognize as an accountant without having to introduce yourself? The answer is very simple. Create a profile for yourself. First, start with an online profile. Create social media pages in your name or that of your company. Sent as many friends requests as you can. Secondly for your company, be sure to launch a website. It doesn’t have to be a big and complex website. Just a simple one at the beginning and you can add other features as you go one.
In conclusion, marketing for accountants can be a tricky adventure. One can often land on the wrong side of the law. However, with the above tips, one can actually market his profession without incurring much cost.
