The one thing that most businesses are struggling with today is search engine optimization. Everything that a firm does on the online community, they have to ensure their SEO efforts yields the desired results. For accounting firms and bookkeepers, SEO is their one-way ticket to the top. As it is, people trust Google and other search engines to provide a list of firms who will tend to their need. That said, do your services appear on page 1 or 2 of the search results once people look for tax filing, financial consultancy or auditing firms? If not, be ready to take in some useful information to change that.
1. Pay attention to keywords
Keywords are like maps to your site. Clients will think of some search term with the keyword, say ‘accounting firms’ and within seconds, every firm in their locality appears. Therefore, firms will have to include simple and relevant keywords in their content, tags, titles, URLs, image names and headers. Google keyword planner can come in handy if you are unsure of how keywords work. As a rule of the thumb, however, do not overdo it. Keyword stuffing will hurt your SEO ranks.
2. Go local
Finding a firm that is just within your location’s reach is satisfying and is a plus to the firm. Clients find it convenient to seek local firms’ services. In addition, Google indexes the searches based on the location. Therefore, you will need to state your firm’s name, website, contact details and address on local online directories and in your content as well. Once you avail this information, it is easy to rank high on searches.
3. Content is key
Besides educating your audience, the content on your website also helps in search engine optimization. For instance, the content you created three years ago may not appear in the top three page searches. If your competitors keep updating their content, their sites will rank before yours. Hence, it is important to be consistent. A website blog with optimized content solves this problem.
4. Build quality backlinks
Do know what they are? Think of them as ‘digital referrals. The more other sites redirect people to your firm’s site, the higher it will rank. You can start with the businesses that you have already offered accounting services to. Then move to other blogs and social media platforms. Having all these sources linking back to your website will put you high up on the search list.
5. Hire SEO experts
This is a small price to pay considering the overall outcome. You should never take chances with Google ranking nor should you think lightly of SEO strategies. Accounting firms, bookkeepers, and accountants with individual businesses can seek SEO consultants to avoid SEO issues like keyword overstuffing. Seo experts are experienced in this field which is easy yet very complex.
Never underestimate the power of optimization for your accounting services. Firms, therefore, need to keep in mind the above 5 tips should they find themselves in a tough position in terms of their ranks. Help people and Google find you with good SEO practices.